10 Steps to get you started with event planning

Feb 15, 2018

Memorable events don’t just happen.  Organizing and holding an event takes planning. Whether it’s a conference, an office gathering, a seminar, a birthday party, a wedding, or simply a customer appreciation day event, and whether you have three weeks to plan or an entire year, your event’s success is in the details.

Here are 10 steps to get you started with event planning: 

  1. Develop event goals and objectives.

The very first step is to establish a tangible goal and objectives. Make a list of what you hope to achieve by the end of the event.

  1. Organize a Team

Any event takes a concerted team effort to handle all of the details. Consider identifying one key Event Manager as well as other  people to handle:

  • venue management
  • speakers/audio equipment
  • entertainment
  • public relations/ publicity
  • sponsors
  • volunteer management
  1. Set a date

The date might already be pre-set for a reoccurring event, but if this is a new event, be sure to consider the following before firming up your date:

-Give yourself enough time! Ideally, you should have 4-6 months to plan (depending on the nature of the event)

-Be aware of statutory and religious holidays

-Avoid school holiday time periods

-Check dates with key participants

  1. Brand your event

If you want your event to stand out, you need to choose a timely and compelling theme that sets you apart from your competition. This means that you need to come up with a dynamic overall theme and you need to take great care with the actual name – since it can be a key attention-getter, especially in online media.

  1. Brainstorm names: When you are brainstorming the event name, think about:

-how is your event different from other events in your sector?

-what are you hoping to convey through this event?


  1. Create a Tagline: Once you’ve come up with a name, also try to craft a tagline – a short, memorable branding slogan that describes the event.

  1. Design a Logo: The final step will be having a logo created to represent your event. A logo can be an effective branding tool – offering immediate recognition of your event in all of your publicity and promo items (e.g., Tshirts, water bottles, bags, etc.)

  1. Create a guest list and circulate invitations

Having all the above ready, you can now put together all the elements in order to create the perfect invite that what allure your guests.

  1. Establish a Budget

Your budget should incorporate estimates for all of the key items identified on your Event Master Plan. Don’t forget to include any travel or accommodation costs for speakers, presenters, etc.

And at last but not least…. 

10.Choose the right Catering company

Choosing the right catering company is one of the most important decisions for your event’s success. There is nothing worse that putting all the effort to create the perfect event but fail on the food selection. Logistics, menu options, staff service might be daunting but if you choose the right partner they can make you shine.

Contact our professional team directly to help you plan your perfect event in advance and take all the credit! 


Love. Always. Mangia.

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